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Açaí berry diets

October 17, 2008

Welcome to the next superfood that is going to save American dieters from actually having to change their horrible diets. 

I keep seeing


açaí this and


açaí that all over the Internet and supermarket.  It’s always amusing to watch Americans “discover” something that has been around for years, if not centuries.  A


çaí smoothies and blends were already being hyped for their high Vitamin C and antioxidant content in Brazil (which is where the berry is from) when I was there in 2004.  And it wasn’t much of a big deal. 

For one thing, the berry tastes awful by itself.  A Brazilian would laugh at you if you were to ask a server for açaí juice (I know this because I did it).  It’s always mixed with other fruits and berries to hide the musty taste.  And yes, it’s musty.  It almost tastes like dirt.  I insisted on having a smoothie just with


açaí at my favorite Brazilian restaurant in Philly one day because I wanted to see what the berry itself tasted like.  Drinkable, but not particularly enjoyable.

But Americans will be Americans.  I’m just waiting to see it pop up on shelves in pill form.  That would be quintessentially commercial:  extract the essence of an exotic, tropical berry and pound it into a capsule that can be downed in half a swallow.  Gotta love modern enterprise.


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